Having your business website localized is an effective way to connect with target audiences. While translation simply means converting text from one language to another, localization is much broader as it involves cultural factors. A well-localized website is imperative for the success of any business in a global marketplace. Below are the top 6 benefits of website localization services that can give a lot of bang for your buck.
6 benefits of website localization services
Website is basically a key that opens the door to the international market. More people worldwide will have access to your products if the content is localized right. When customers are able to understand the products’ information, they will make buying decisions faster. In fact, as of January 2020, only 25.9% of the global population is using English to search on the Internet. This means that if the content on your website is not in the client’s native language, you are losing a considerable number of potential customers.
Raise brand awareness
Another great benefit from website localization is reinforcing your company branding. Customers will recognize whether or not you have made an effort to speak their languages. Studies indicate that 70% of customers gave positive feedback to companies that offer multilingual customer services and language interpretation options. By having your website localized, they will likely visit your site more frequently and develop deeper engagement.
Create a personalized customer experience
Another study by Unbabel found that 55% of consumers prefer to buy in their native language, and 53% are more comfortable shopping in their native tongue. In today’s digital era, we are surrounded by extreme personalization like Spotify or Netflix. As a result, consumers have come to expect the same level of personalization from other businesses.
While it seems impossible to personalize content for each user, brands should strive to offer a customized experience for specific regions and demographics to attract new users as well as maintain the loyalty of existing ones.
Increase SEO (Search Engine Optimization) rankings
You may not notice this, but website localization can actually improve your search engine rankings. When a website is optimized for specific regions and languages, multilingual SEO is most effective. For example, by using keywords appealing to your local audiences, your website can attract more people to visit and explore.
The ultimate SEO goal is to improve your website’s ranking in Google search results. Content must be translated and culturally adapted to increase relevance to the market you’re aiming at. Translating your content into other languages can bring a significant SEO boost to your website since search engines see this as unique content.
Stand out from your competitors
A potential target market is undoubtedly a competitive one, and website localization can help leverage that playing field.
Companies are constantly looking for new customers around the world, and going up against local businesses in their own playground is even more challenging as they can gain trust from the locals easier than an outsider. If you localize your website, the more tailored it is for your customers, the more competitive you’ll be over businesses in the same sector.
There are certain risks from cultural conflicts that you may face when going global. For instance, certain colors or expressions are considered bad luck or taboo in some countries. However, those blunders can be avoided thanks to website localization services. You can rest assured that your business will run smoothly in a foreign country without losing money over gaffe correction.
In a nutshell
Website localization makes sure that every aspect of your business sits well with people in the market you want to penetrate. It’s time to put it into practice and localize your website now!
At MOBICO, we offer website localization services that help you make https://mobico.com/profits while also reducing unwanted risks. Our ISO-certified language services can cover up to 180 languages and 63 language pairs, specializing in Asian languages such as Korean, Vietnamese, Japanese, and more. Our wide network of experienced linguists allows us to deliver culturally appropriate content to target audiences with high precision.
Contact us today to start your global success!